Nykaa

Nykaa is a leading Indian retail company specializing in beauty, wellness, and fashion products. Founded in 2012 by Falguni Nayar, it operates through its website, mobile app, and over 100 physical stores across India. Nykaa offers a wide range of products from over 2,500 brands, including its own private label.

The company's business model is based on an inventory-led approach, ensuring authenticity and quality control. It has expanded from purely online to an omnichannel model, providing a seamless customer experience across platforms.

Key Features:

• Product Range: Cosmetics, skincare, haircare, fragrances, and fashion accessories.
• Private Labels: Nykaa Cosmetics & Naturals, Nykaa Fashion, Nykaa Man, and Nykaa Pro.
• Community Engagement: Nykaa Network, BeautyBook magazine, and Nykaa TV.

Nykaa serves as a trusted platform for consumers seeking inspirational and authentic beauty products, making it a significant player in India's beauty and wellness market.