Omorfia Group

Omorfia Group is a prominent beauty entity based in the United Arab Emirates, operating as a subsidiary of the Abu Dhabi investment firm Multiply Group. The group comprises a diverse portfolio of 10 locally nurtured brands, including Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, and others. These brands are deeply ingrained in the UAE's vibrant beauty and wellness landscape, offering a wide range of services tailored to the diverse needs of local residents. 

Omorfia Group's strategic focus is on consumer-centric enterprises, emphasizing innovation, quality, and sustainability. The company has been actively expanding its footprint through strategic acquisitions, such as the recent purchase of The Grooming Company Holding and The Juice Spa and Salon. These moves have solidified Omorfia Group's position as a leading player in the GCC and MENA regions.

The beauty and wellness industry in the UAE is witnessing significant trends towards bespoke beauty, sustainable practices, and advanced technology. Omorfia Group's commitment to these trends is evident in its array of services, from high-tech treatments to personalized beauty experiences.