Orkidia

Orkidia is an Austrian-based food importer and brand developer headquartered in Linz, Austria. The company specializes in marketing food products in Austria and Germany, facilitating the entry of foreign brands into these markets. Orkidia also develops private label products by collaborating with various producers and devising tailored marketing and distribution strategies to support each brand's specific needs.

Orkidia works with multiple supermarket chains and retail stores including well-known names such as Globus, Edeka, Real, Rewe Group, and Maxi Market. Its operations include logistics and distribution, supported by a network of 9 warehouses across Germany and Austria. The firm offers three customized service packages to producers: Full Service Distributor handling all marketing, distribution, and logistics tasks; Food Agency focusing on sales and marketing with producers managing logistics; and Food Broker managing logistics and delivery.

Though primarily focused on food, Orkidia’s portfolio spans a relevant range of grocery and food-related products catering to retailers and suppliers. It plays a key role as an intermediary between international producers and retail chains, facilitating efficient market entry and growth in the European FMCG sector. The company’s approach emphasizes flexibility and tailored solutions to manufacturers seeking to develop private labels or expand their brand presence.

Financially, Orkidia is a smaller enterprise with a turnover estimated below 1 million euro as of 2023 and employs between 10 to 19 employees in Austria. The company’s selling points number fewer than 10 physical locations, focused mainly on warehouse and supermarket partnerships within the region.