The Olense Vleeswaren Industrie (Olen Meat Products Industry), OVI for short, was born from one of the oldest meat-packing factories in Belgium, called the Vanreusel Meat Products Industry (in Geel). After learning the trade from his father, Jozef Vanreusel set up his own meat products factory in Olen in 1968, together with his wife Marie-Louise Vanlommel. At first, OVI’s product range only consisted of traditional hams, garlic sausages and hamburgers. However, soon OVI had expand its product range to include freshly prepared meals, deep-freeze snacks, chilled deli meats, sauces and ketchups and canned meats.
Success leads to takeovers; takeovers lead to success
OVI’s business takeovers are a clear indication of its growing and continuing success. The takeovers of hot dog manufacturer “Savico”, the chilled deli meats company “Veka” and, more recently, brands such as “Fontein” (Dutch snacks) and the top brand “Castel d’Oro” have all contributed to the progress. In 2005, there was another takeover, involving the prestigious brands Leon’s and Ottimo (aperitif snacks and croquettes).