O'wow

Established in 2019, O’Wow is an online shop that is known for its hair smoothing treatment sold under its own brand, O’Wow.  The business was founded in Estonia by Georginana Grudinschi. The owner was driven to find an affordable, practical and healthier alternative to keratin treatments which are expensive and contain harmful ingredients. 

O’Wow is expected to achieve a turnover of € 4.3 million for its first year of operation.

O’Wow specialises in providing hair care products under its own brand.

The products are sold in kits and are sulfate-free, paraben-free, vegan and cruelty-free. Unlike salon treatments, items under this brand are free from any harmful ingredients. 

O’Wow is developing innovative and simple products and is going to launch a shampoo and conditioner kit in the future. 

For 2020, O’Wow is sourcing hair care products for its personal care category. The company is looking for suppliers of branded products as well as those that can provide products for private labels. 

The business’s online shop can be accessed on www.owowbeauty.com