Paks Cosmetics

Paks Cosmetics (trading as Pak Cosmetics) is a family-run British retailer and wholesaler specializing in African and African-Caribbean hair and beauty products. Built up over several decades, the business has become one of Europe's leading destinations for multicultural hair and beauty, with its flagship store in London's Finsbury Park and a chain of roughly 25 to 28 large-format beauty supply stores concentrated in the London area. The group serves approximately 6 million customers per year through its shops and online channels.

The company's assortment spans more than 100,000 product lines developed for Afro hair and skin types, categories that are often under-served by mainstream high-street retailers. The range includes natural human-hair wigs, human and synthetic hair extensions and braids, hair-care and styling products, electrical appliances such as dryers, straighteners and clippers, skin-care lines formulated for black skin, decorative cosmetics and fragrances. Paks stocks a wide portfolio of international ethnic beauty brands alongside its own Paks-branded lines.

Beyond its retail network, the group operates a substantial wholesale division, Paks Wholesale, which positions itself as Europe's leading wholesale supplier of Afro-Caribbean hair and cosmetics, supplying independent retailers, salons and distributors across the UK, Europe and beyond. E-commerce is a growth engine: the pakcosmetics.com webshop ships internationally and is supported by a team of around 30 pickers, packers and e-commerce professionals working from the company's 100,000 sq ft distribution centre in Essex. The company announced a 24% growth objective for its UK online business in 2024.

Headquartered in London with logistics in Essex, the business remains independent and family-owned, led by CEO Peter Mudahy under the Pak Group umbrella. For FMCG suppliers, Paks is a specialist buyer of hair-care, skin-care, cosmetics, toiletries and beauty accessories targeted at Afro and multicultural consumers, purchasing centrally for its store network, its webshop and its pan-European wholesale operation. Its combination of physical retail density in London, a high-volume distribution centre and an established wholesale customer base makes it a meaningful route to market for manufacturers of ethnic hair care, cosmetics, toiletries and personal-care products seeking distribution to Afro-Caribbean consumer communities across the UK and continental Europe.