Parras Wines

Luís Vieira’s Parras Vinhos began operations in 2010. Five years later, with the company consolidated and focused on the international market, it became necessary to reposition the brand and give it a different, more current configuration. Thus, in early 2016, Parras Wines came into being, younger, more flexible, and using a universal language that can be easily understood by everyone, even those living beyond the country’s borders.

Descendant of a father and grandfather who always worked with wine, Luís Vieira is the sole proprietor of the project. At the age of five, he fell into a vat of wine and could have drowned had an employee of his grandfather at the time, who is now his own employee, not saved him. Today, he recalls the episode with good humour and even claims that it symbolizes his "baptism into the world of wine”.

Luís Vieira was born in 1972 in the parish of Fátima. In 1996 he concluded Economics at the Catholic University of Lisbon, and after completing the course, spent a brief period in Argentina running a porcelain ware company that belonged to the family. Soon, his passion for wine culture led him to return to Portugal, and in 1999 he kicked off the process leading to what is now Parras Wines with the acquisition of Quinta do Gradil.

The company then began to establish itself with its own land in the Lisbon Wine Region, more precisely in the parish of Vilar, Cadaval, with an area of two hundred hectares, 120 of which are planted with vines today.

In the same region of the country, a little further up in the Óbidos area, Parras Wines is also responsible for operating 20 hectares of vineyards from which the Casa Gaeiras wines originate.

In 2005 the company set up its first bottling line in Alcobaça, in the former premises of an earthenware factory, thus beginning a new area of business - a Beverage Bottling Plant, which today also serves as the headquarters of Parras Wines.

In addition to terroir in the Lisbon region, since late 2014, the company has also acquired an Estate in Alentejo, Herdade da vigia, more precisely in Redondo.  and has vines planted across 90 hectares.  Later in 2017 has acquired a second estate in Alenejo with 140Ha, Herdade da Vigia, located in the lands around Vigia dam.

Parras Wines is now one of the top 10 Portuguese wine producers, based in Lisboa wine region  with  own wines and wine estates in Lisboa, Tejo and Alentejo wine regions but also  producing wines form other Portuguese wine regions such as Dão, Douro and Vinhos Verdes. a certified  IFS and BRC certified company, amongst other certification,

Parras produces Premium brands for the On trade  such as Quinta do Gradil Lisboa, Quinta das Gaeiras Obidos DOC, Castelo Do Sulco Lisboa and Montaria Alentejo; and Off trade brands, being one of the biggest suppliers to Sonae (Continente) and Jerónimo Martins (Pingo Doce), to name a few in Portugal. In UK, for eg., Parras produces own brands for Tesco, Majestic and Sainsbury’s, naked Wines and many others accross the World.  If there is the need for a particular style of wine from Portugal, then Parras is also the right partner, as we  produce BOB still wines, taylor-made style, only needing a MOQ of 6.600 bottles.

Loking forward to meeting you at Wabel.