Alama Professional _ Pettenon Cosmetics

We are the Hair Care & Beauty Partner that represents Italian Professional Quality in the FMCG (Fast Moving Consumer Goods) & Retail sector.

Pettenon Cosmetics SpA is a leading group in the international professional hair and skin care market and it is committed to caring for the planet, with the knowledge that sustainability is a promise that we cannot delegate. Because we do not have a plan(et) b.

“We want to demonstrate the best of Made in Italy in our sector by offering the very highest quality products with a unique concept and design. The customer that chooses our cosmetic products chooses highly performing and reliable products, that are enhanced by our Earth Friendly vision”  Federico Pegorin, CEO of AGF88 Holding.

The Earth Friendly project is being brought to life with Alama Professional in September 2019 with new biodegradable formulas, high percentage of natural ingredients, and the use of recycled and reusable packaging.

The Earth Friendly project is our commitment to be today and forever your winning partner: a cooperative supplier that always stands with the customer, looking forward to the future.

Looking for: Hair Care Brand with italian professional quality? Discover Alama Professional.

Together with you, Alama Professional is turning the ritual of hair care and beauty into a statement of respect for our planet. We are dedicated to developing products that represent the perfect blend of performance, innovation and ecosustainability.

We have carefully selected the most highly performing formulas, and we work constantly to improve their biodegradability so we can reduce the environmental impact of our products to a minimum. As well as having reduced the use of plastic by 30% (average on total range), we have decided to use ecosustainable containers made with recycled plastic that can themselves be recycled.

Looking for: Hair Care fast coloring solution with no Ammonia and no Oxidant? Discover Sos Color & Go.

Color enhancing mask to revive, intensify and tonalize natural, colored, bleached and streaked hair.

Looking for: Beard Care products and beard gift set? Discover B.barber.

B.barber is the range of professional products to take care of any kind of beard. Developed and invented by beard care specialists for your everyday use at home, these products contain natural ingredients and are dermatologically tested.