Phoenix Group

Phoenix Group is one of the biggest pharmaceutical wholesalers and retailers in Europe. It was founded in 1994 by Adolf Merckle.

Having operations in 27 countries, Phoenix Group contributes immensely to the pharmaceutical sector.

Phoenix Group offers 140 000 references from 1500 manufacturers in the personal care category.

Phoenix Group has also started to offer over 100 services in the pharmaceutical sector in each country it operates. The services comprises mainly distribution solutions as well as marketing and sales support. These particular services are fitted to meet the European and local requirements and are managed under the All-in-One brand.

Phoenix Group's clientele consists of 60 000 pharmacies and medical organisations. Most of the firm’s customers are doctors, pharmacies, hospitals, etc.

Operating 3,200 of its own pharmacies in 17 European countries, the group caters for more than 160 million customers, supplying more than 375 million medicine packages.

Moreover, Phoenix Group is actually the market leader in pharmaceutical wholesale in 10 European countries.

Phoenix Group’s operations are segmented into 3 units:

• Wholesale
• Retail
• Pharma Services

The wholesale is the core activity of Phoenix Group as the company is responsible for supplying 10 million drug packages as well as other medical products across Europe.

Additionally, the retail sector of Phoenix Group is composed of 4 pharmacy chains which are named as follows: 

• BENU: BENU represents about 1400 pharmacies in 10 European countries including Czech Republic, Estonia, Hungary, Switzerland and many more.
• Apotek 1: Apotek 1 is a pharmacy chain in Norway having over 350 branches across the country. The pharmacy is not only available through its modern retail stores but also operates an online store.
• Rowlands Pharmacy: The Rowlands Pharmacy is present principally in the United Kingdom and is the second largest among the 4 pharmacy brands. The Rowlands pharmacy now counts over 500 pharmacies in the United Kingdom, Scotland and Wales.
• Help Net: Help Net is currently the third largest pharmacy chain in Romania. The firm has businesses in over 400 locations throughout the country.In 2020, Help Net expanded with more than 47 new pharmacies and operates an online store as well. 

Pharma Services have been initiated due to the increasing demands placed by the European health care systems. Since then, Phoenix Group has developed a full service package called Phoenix All-in-One. This resulted in growth, increased revenue, reduced costs and optimised processes whereby both parties benefited from these advantages.

The Pharma Services includes the following services:

• Partnership programmes promote sales – across Europe
• Healthcare Logistics
• Business Intelligence
• Patient Services
• Supply chain optimisation
• Sales and marketing support
• Support for clinical trials
• Pharmaceutical special logistics

In the financial year 2021, Phoenix Group achieved a turnover of €30.7 billion and employs 45,000 people. 

The delivery of the products occurs through Phoenix Group's transport service called Transmed. Additionally, the group makes fewer delivery journeys by combining orders.

With its strategically located 161 distribution centres, Phoenix group is able to supply all of its clients. The supplying processes are done in such a way that the customers can receive their products several times a day.

Phoenix Group is always on the lookout for new pharmacies in regions it is established and it is targeting new markets.