Picard France

Picard Surgeles, which was established in 1906, opened its first store in 1974. The business, founded by Raymond Picard in France, specialises in the production and distribution of frozen products. Picard Surgeles is owned by Lion Capital. 

The firm is a leading specialized retailer in the French frozen food market with a total of 1010 stores across France. Picard Surgeles runs 14 shops in Belgium, 1 shop in Luxembourg and 2 shops in Switzerland. In addition to this, customers can also shop online through its mobile app as well as its website. 

Picard Surgeles currently offers 1100 references and introduces around 200 new items each year.

In 2021, Picard Surgeles achieved a turnover of €1.9 billion and employed a total of 5055 people.

Picard Surgeles offers products in the following categories:

• Frozen Food: desserts, ready-meals, pastries, meat, seafood, etc.
• Savory Grocery: sauces, chips, snacks, etc.
• Sweet Grocery: tea, coffee, biscuits, jam, candy, etc. 

Furthermore, Picard Surgeles also has a range of organic products. 

Brands such as Mc Cain, The English Tea Shop, Musseti, etc. can be found in all the stores. 

The company offers products under its own label, Picard, which offers frozen desserts, fruit salads, appetizers, etc. 

Picard Surgeles works with farmers directly, ensuring that the products are of great quality and fresh. Unlike other companies that offer frozen items, Picard Surgeles does not use any additives or preservatives in its frozen range. 

Picard Surgeles’s online shop can be accessed on www.picard.fr