Picnic

Founded in 2015 in the Netherlands, Picnic is an online retailer and delivery service offering around 10000 references that consist of both food and non food items. Furthermore, Picnic also provides meal kits known as Presto Meal Boxes which contain ingredients and a recipe card. The meal kits can be ordered for 2 or 4 persons.

Picnic delivers orders within 20 minutes. 

Joris Beckers, Frederik Nieuwenhuys, Michiel Muller and Bas Verheijen started with just 4 electric delivery cars and became the fastest growing company in the Netherlands within 4 years. Today, Picnic is present in 120 cities in the country and since 2017, it launched in Germany and since May 2021, it began to operate in France. 

In 2020 Picnic achieved a turnover of € 500 million. 

Categories offered by Picnic include:

• Chilled & Fresh Food: fruits, pastries, vegetables, etc.
• Personal Care: hair care, baby care
• Savory Grocery: chips
• Dairy: yoghurt, eggs
• Drinks: sodas
• Frozen Food: ice-cream

Both A-brand products as well as products from private labels. Picnic prides itself as it supplies fresh products straight from farmers and bakers to customers.

Concerning the logistics, Picnic operates its own warehouses and there is a fleet of over 1000 vehicles in the Netherlands serving 120 cities. 

In order to comply with its sustainable objectives, Picnic uses solar panels in its warehouses and all its vehicles are electric, hence protecting the environment. Furthermore, deliveries are organised in an efficient way to reduce the number of trips to a certain area.