Pigu It

Pigu.lt is the largest online marketplace in Lithuania and the wider Baltic region, headquartered in Vilnius. The company was founded in 2007 (as UAB Pigu), with its first e-shop launched in 2008, and has since grown into the leading e-commerce destination for millions of shoppers across the Baltics and Northern Europe.

The platform operates a marketplace model hosting more than 4,000 third-party sellers and offering over 3 million products, attracting approximately 150 million visits per year. Beyond Lithuania, the group runs sister platforms 220.lv in Latvia and Kaup24.ee / Hansapost.ee in Estonia, giving it a pan-Baltic footprint. In 2021 Pigu merged with Finland's Hobby Hall to form PHH Group, the region's largest e-commerce company.

Pigu.lt carries a broad assortment spanning home and garden, electronics, toys and sports, alongside fast-moving consumer goods categories including food and drinks, health, beauty and personal care, and household products, combining its own retail range with an extensive third-party marketplace catalogue.

The company operates modern fulfilment and last-mile delivery infrastructure across the Baltic states, supported by parcel-locker and courier networks. In 2023 it secured EBRD financing to expand its pan-Baltic operations, and its marketplace gross merchandise value grew to more than €265 million within five years of launch.

With its dominant online reach, large seller ecosystem and cross-border logistics, Pigu.lt is an attractive partner for food, beauty and household manufacturers seeking to reach consumers across Lithuania and the wider Baltic region.