Pilulka

Pilulka Lékárny a.s. is a leading Czech pharmacy retail group founded in 2013 by brothers Petr and Martin Kasa, pioneers of the country's e-commerce scene. Headquartered in Prague, the company operates as a technology-driven platform specializing in healthcare products, including over-the-counter medicines, dietary supplements, cosmetics, baby care items, and sports nutrition.

Pilulka combines a robust online pharmacy—the largest in Czechia and Slovakia—with a network of branded physical pharmacies. Its e-shop, accessible at pilulka.cz, offers over 35,000 products and serves every tenth household in Czechia through advanced logistics, including three distribution centers, its own delivery fleet called "Pill Express," and rapid same-day or 60-minute delivery options in key cities like Prague and Bratislava. Click-and-collect services at pharmacies remain popular among customers.

In Czechia, Pilulka ranks as the third-largest pharmacy chain by number of units, behind Dr. Max and BENU. It operates approximately 27-32 company-owned pharmacies and around 130 franchise locations, totaling about 160 branded outlets. Franchise partners benefit from unified marketing, enhanced purchasing power with wholesalers, and no franchise fees, focusing on brand visibility and customer acquisition rather than direct revenue from physical stores.

The company's offline network supports its dominant online channel, which historically accounted for 77% of sales. Pilulka emphasizes customer-centric innovation, integrating e-commerce, proprietary IT systems, mobile apps, and data analytics to connect suppliers, distributors, and consumers in the health and wellness sector. Special product lines include vegan options like peanut cream and chia seeds, lactose-free items such as coconut drinks, and organic products like olive oil and rice.

Geographically, Pilulka primarily focuses on Czechia and Slovakia, with past expansions into Romania (exited recently) and minor activities in Hungary and Austria. Its business model prioritizes healthy lifestyles, prevention, and modern pharmacy trends, offering everything from pharmaceuticals to beauty and home care essentials.

• Key strengths for suppliers: Large customer base of ~2 million, strong e-commerce penetration, efficient logistics, and franchise network boosting product visibility.
• Own fleet and warehouses ensure reliable distribution for food, drinks, and beauty categories.