Plodine

Plodine can be described as a retail group in Croatia. Having a chain of supermarkets across the country to be closer to its customers, Plodine also provides a wide food range focussing on budgeted items.

Already boasting 81 points of sale, the company has expanded quickly since its foundation in 1993. Combining different product range and customer service, the retail chain continues its full expansion. Indeed Plodine’s food accounts for 65% of the products while non-food accounts for 35%.

Plodine has also developed its own brand under the name Plodine which consists of more than 700 SKUs as well as the following categories:

• Sweet grocery
• Savory grocery
• Chilled and fresh
• Drinks
• Bazar
• Household

Some of their other own brands are as follows:

• Dix - cleaning detergent brand
• Softy - toilet paper or rolls as well as liquid detergent
• Evergreen - aromatic teas
• Friends - pet food
• The valley - dairy products
• B&B - sweet grocery items
• Gric - salty snacks & chips
• Barba - frozen seafood
• Frizo - frozen vegetables
• Esens - personal care
• Campo - canned food
• Fresh garden - canned food and condiments
• Green fields - pickled food