Plus Holding

Plus Holding is a chain of supermarkets based in the Netherlands. Founded in 1988, Plus Holding runs 270 supermarkets in the country. Furthermore, the company also runs an online shop. Plus Holding has a market share of the 6.4% in the Netherlands. 

Plus Holding operates its shops under the banner Plus.

Plus Holding reached a turnover of € 2.4 billion in 2017. 

The business won the Best Organic Store Chain award for 5 times by Millieudefensie and Solidaridad in 2010. 

Plus Holding offers products in the following categories:

• Savory Grocery: pasta, rice, seasoning, sauces, etc.
• Sweet Grocery: breakfast cereals, jam, chocolate spread, etc.
• Drinks: soft drinks, juice, wine, etc.
• Chilled & Fresh Food:  cold cuts, vegetables, fruits, etc.
• Frozen Food: ready-meals, meat, fruits, vegetables, etc.
• Dairy: milk, buttermilk, eggs, butter, etc.
• Personal Care: fragrances, hair care, oral care, skincare, etc.
• Household: air freshener, detergent, fabric softener, bleach, etc. 

Plus Holding offers products from brands like Nutella, Canisius, Sun, Duo Penotti, etc. 

Plus also puts forward its own brands:

• Plus Huismerk: 4000 SKUs at low prices
• Plus Moment: festive products at competitive prices
• OK € range: budget friendly basic products
• GIJS regional: over 100 SKUs local products
• Bio + - : organics products as well as dairy products

Plus Holding has 3 regional distribution centers and a national distribution center. In fact, the 3 regional distribution centers caters for fast movers groceries while the 3 national distribution centers handles fresh, frozen and slow movers groceries.

Plus Holding’s online shop can be accessed on www.plus.nl