Premiere Avenue

Established in 1998, Premiere Avenue is a beauty and personal care retailer offering its services in the French and overseas market. Its headquarters is based in Grenoble, France. 

The business operates 4 physical stores in France and an e-commerce platform as well. The online store ships worldwide and offers various samples with each order. 

Premiere Avenue achieves an annual turnover of €4.5 million and currently employs between 11-20 people. 

Moreover, the enterprise offers several kinds of products in 2 core categories such as: 

• Personal care: nail polish, perfumes, moisturisers, etc. 
• Household: home fragrances. 

Brands such as Amouage, Lubin, Byredo, Initiation, Gray Flannel, Frapin, Diptych, Wood Fragrance, Andy Tauer, By Killian, Costes and many others are endorsed by the firm. 

Pertaining to its logistics solutions, Premiere Avenue cooperates with DHL to ship its products in Metropolitan France and across Europe. 

The webshop can be accessed on: https://shopping-premiereavenue.com/