Primor Spain

Established in 1953, Primor is a family business operating with the motto “Big Brands at Small Prices”. Its headquarters is based in Malaga, Spain. Moreover, the company does not operate franchises as all the stores are self-managed.  

Presently, the business operates over 150 stores across Spain and Portugal as well as an e-commerce platform. It is interesting to know that its online shop attracts over 17 million users.  

In the financial year 2019, Primor achieved a turnover of € 400 million and currently employs around 2,300 people. 

It is noteworthy that the firm was ranked 1st in the Ecommerce sector in Spain in the Perfumery & Beauty category in 2020. 

Furthermore, Primor offers a selection of products in the personal care category which are as follows (non-exhaustive list): 

• Shampoos & Conditioners
• Body milk & Lotions 
• Gels & Soaps
• Perfumes & Deodorants 

Brands such as Banobagi, Carmex, Cetaphil, Davidoff, Elizabeth Arden, Fiona Walker, Garnier, Issey Miyake, Jean Paul Gautier, Kenzo, etc, are endorsed by the firm. Moreover, Primor also offers natural and organic products in its portfolio. 

Pertaining to its logistics solutions, the firm operates its own distribution centre which measures 54,000 square metres in total. 

In fact, the objective of the company is to expand its online business in Italy, France, Germany, the Netherlands and Belgium to double its sales. Furthermore, Primor partners with specialised courier and transport companies to manage its deliveries. 

In addition, in 2022, the retailer launched its app on appstore which offers a catalogue of over 10,000 references. 

The company’s online shop can be accessed on: https://www.primor.eu/