Private Brands

Based in Greece since 2000, Private Brands is an importer and developer of private labels products for non-food categories. Private Brands is owned by Kapa Reynolds, a French business. Private Brands serves the Greek market and has also entered Serbia and Romania. 

Private Brands’s clients are large supermarket chains such as Metro, Delhaize Serbia, Jumbo, My Market, Bazaar, Market In, etc. 

Private Brands sources products for its customers and carries out market research in order to be always aware of the requirements of consumers. Furthermore, the company also researches innovative technology. 

Private Brands offers sales, marketing, logistics, distribution and consulting services to its clients. 

Private Brands’s turnover for 2019 was € 4 million and the company employs 4 persons. 

Private Brands sources products in the following categories:

• Personal Care: hair care, supplements, makeup, oral care, hygiene, etc.
• Household: cleaner, cleaning supplies, air freshener, dishwash, laundry care, etc. 
• Bazar: a range of bathroom accessories

Private Brands works with manufacturers from different parts of the world. To ensure that all the manufacturers are certified and maintain high quality standards, they are regularly audited by Kapa Reynolds.