Probios

Probios (from the Greek PRO = in favour of; BIOS = life): in Favour of Life – this is what our name means, and this is what has always inspired us. This was where her first container of Japanese macrobiotic products arrived – one of the earliest consignments ever to arrive in Europe, in fact. Probios expanded its product range to include many organic products and relocated to new headquarters on the northern outskirts of Florence The management of the company, driven by a passion for all things natural: food, environment, energy and medicine. Rossella and Fernando were determined to recast the image of organic food – previously seen as faddish and elitist – as a way of life that everyone can benefit from. Over the years they have worked to spread their message that natural food can help make the world a cleaner, happier place. Passion, ability, determination to succeed and above all a shared conviction that dreams can come true – that’s Probios, a leader in the organic foods market.