Profi Romania

Profi is Romania's largest modern retail chain by store count, operating a extensive network of supermarkets and convenience stores across the country. Founded in 2000, Profi has grown into a key player in the Romanian retail sector, serving over 1.3 million customers daily with a focus on accessibility, convenience, and strong local connections. The company was acquired by Ahold Delhaize in early 2025 for approximately €1.3 billion, adding nearly 1,700 stores and almost 28,000 associates to the group's portfolio.

Profi operates a diverse range of store formats tailored to urban, suburban, and rural communities, including Super, City, Go, and Loco stores. This multi-format approach has enabled Profi to become the first Romanian retailer to consistently serve rural areas, ensuring nationwide coverage in nearly all counties and Bucharest. With over 1,700 locations, including more than 1,500 partner-operated stores, Profi maintains the broadest geographical footprint in Romania's modern retail landscape.

The company's product assortment emphasizes food, beverages, and personal care items, with approximately 80% locally sourced from a robust network of Romanian suppliers. Profi promotes authentic culinary traditions through its innovative digital platform via-Profi, which connects small local producers directly with customers, fostering sustainable retailing and community-focused practices. Own brands constitute nearly 20% of the total products, offering competitive pricing on up to 6,000 items across categories like groceries, household goods, and hygiene products.

• Store Formats: Super and standard supermarkets for full-service shopping; City and Go convenience stores for quick urban purchases; Loco stores targeting rural and small-town markets.
• Customer Reach: Peak daily visits exceed 1.65 million, supported by strategic proximity to communities.
• Employment: Romania's largest private employer with almost 28,000 associates promoting values of trust, involvement, and passion.

In the twelve months ended June 2024, Profi generated net sales of €2.7 billion. The acquisition by Ahold Delhaize strengthens its position, expected to contribute around €3 billion to the group's 2025 results. Profi combines rapid growth, innovation, and deep local ties, making it an attractive partner for food, beverage, and beauty suppliers seeking extensive distribution across Romania's diverse markets.