Alimentos Prosalud

Sardimar S.A was founded in 1973 in Puntarenas, Costa Rica, getting its name from its initial goal of processing and marketing sardines in the Costa Rican market. The installation of its first processing plant began in 1973 and was completed one year later. Subsequently and in view of company growth, Sardimar entered the tuna market, partnering with a U.S. company, Zapata Corporation. In mid-October 1975 Sardimar began processing and canning tuna under the direction of Zapata; its marketing met with surprising and unexpected acceptance by Costa Rican consumers. Focusing on controlled quality processes, the company was able to develop several presentations and brands that gained strong positioning in the Central American market. In 1983 Zapata Corporation sold its shares of Sardimar and Pescamar to a group of Costa Rica investors. Since then Sardimar has been a fully-owned Costa Rican company with a long-term vision and a solid focus on quality and innovation. Between 1983 and 2002 the company achieved sustained growth in production and sales thanks to a strategy of developing differentiated and innovative products, enabling it to significantly expand the consumption of seafood products in Central American. In 2002, Sardimar inaugurated a new tuna, sardine and fishmeal processing plant in El Roble, Puntarenas, using the latest technology for cooking tuna and packaging conserves, thus tripling its production capacity with modern facilities designed to meet United States and European standards. Both the building and the cutting edge technology of its equipment put it at the forefront of the Latin American food industry. By 2011 the company decided to change its name, to Alimentos Prosalud, keeping Sardimar as one of its main brands. As a corporation we have strong growth plans and will be getting into new foods and businesses in the next few years, so we want a corporate name that will expand our horizon beyond seafood products alone.