QVC United Kingdom

QVC UK is a leading televised home shopping company operating in the United Kingdom and Ireland. Launched in 1993, it has grown to reach approximately 27 million households, offering a wide variety of products primarily in the categories of beauty, fashion, jewellery, home and leisure, electronics, garden, and DIY.

The company broadcasts its main channel live for 16 hours daily, from 09:00 to 01:00 UK time, 364 days a year, with the remaining hours filled by reruns. In addition to its main channel, QVC UK operates three additional TV channels focused on niche segments including QVC Beauty, QVC Extra, and QVC Style, with QVC2 launched more recently in June 2023 which focuses on fashion, beauty, home, and garden-related programming.

QVC UK’s headquarters and broadcasting facilities are located at Building 8 Chiswick Park, London. Its call centre and distribution warehouse are situated in Knowsley, Merseyside. The company formerly operated physical outlet stores in Warrington and Shrewsbury, although the Shrewsbury outlet closed in 2020. Currently, the Warrington location is the only physical selling point operated by QVC UK.

Operating as a private unlimited company, QVC UK generates an estimated turnover between £54 million (converted roughly to the 50 to 100 million Euro range) as per its 2023 accounts, reflecting its strong presence in the UK's retail and televised shopping market. The company employs approximately 100 to 199 staff within the United Kingdom, maintaining a robust infrastructure supporting its retail and broadcast operations.

QVC UK’s business model centers on retail sales via mail order and the internet (including interactive TV and online streaming), appealing to consumers seeking convenience, quality, and variety. Its extensive product portfolio includes many leading brands across its core categories, making it a significant channel for manufacturers and suppliers interested in the UK market.