QVC United Kingdom

QVC United Kingdom is the UK and Ireland operating arm of the global QVC televised home shopping group, part of Qurate Retail/QVC Group. Launched in 1993, QVC UK reaches an estimated 27 million households through its live TV shopping channels and digital platforms, combining broadcast retail, e-commerce and mail order.

As a buyer within the FMCG-adjacent consumer goods space, QVC UK sources products across beauty, fashion, jewellery, home and leisure, electronics, garden and DIY categories from a wide network of brand partners and manufacturers, positioning it as a significant route-to-market for suppliers targeting UK and Irish consumers. Its main channel broadcasts live for roughly 16 hours a day, nearly every day of the year, supplemented by three additional channels — QVC Beauty, QVC Extra and QVC Style — plus QVC2, launched in 2023, dedicated to fashion, beauty, home and garden content.

QVC UK's headquarters and broadcast facilities are based at Chiswick Park, London, while its call centre and main distribution warehouse operate from Knowsley, Merseyside. The company historically ran physical outlet stores in Warrington and Shrewsbury; the Shrewsbury site closed in 2020, leaving Warrington as its only remaining physical selling point today, functioning mainly as a clearance/outlet channel rather than a core sales format.

Financially, QVC UK is a substantial operation: company filings show turnover of approximately £478 million in the 2023 accounts, rising to around £493.4 million in 2024, with an EBITDA in the region of £81 million. The business employs roughly 1,700-1,800 people in the UK, supporting its broadcast, digital, logistics and customer service operations.

QVC UK's business model centres on retail sales via TV, mail order and internet/interactive platforms, making it a key channel for beauty, fashion, home and lifestyle brands seeking access to a large and loyal UK and Irish shopping audience. As a subsidiary of the US-based QVC Group (Qurate Retail), it benefits from global sourcing relationships while maintaining a dedicated buying and merchandising operation for its domestic market.