Ranch Market Indonesia

PT Supra Boga Lestari Tbk, trading under the brand Ranch Market, is a modern retail company operating in Indonesia specializing in supermarkets that cater primarily to upper and middle-class customers with a focus on lifestyle and healthy living. Established on May 28, 1997, the company opened its first Ranch Market supermarket in 1998, initially under a franchise license from Ranch Market USA, which was terminated in 2010. Since then, Ranch Market Indonesia has independently operated, tailoring its supermarket offerings to better suit local tastes and market demands.

The company also developed other retail brands such as Farmers Market, targeted toward middle and upper-middle-class customers with a broader assortment of fresh local products; The Gourmet by Ranch Market, and Day2Day by Farmers Market, broadening its appeal across different market segments. As of early 2020, PT Supra Boga Lestari operated 48 stores across major cities such as Jakarta, Jabodetabek, Surabaya, Malang, Balikpapan, Samarinda, Pekanbaru, Ambon, Dumai, and Palembang.

Ranch Market is recognized for offering high-quality, fresh, and health-oriented products including fresh produce, organic goods, gluten-free, and specialty dietary items, catering to health-conscious consumers. The company also provides modern retail conveniences including an online shopping channel and WhatsApp-based delivery services, adapting to evolving customer needs and digital commerce trends in Indonesia.

The company is headquartered in Jakarta West and is publicly listed on the Indonesia Stock Exchange since June 7, 2012. It employed between 1000 and 4999 employees in Indonesia as of recent data and managed multiple distribution centers and warehouses to support its retail operations.

Financially, PT Supra Boga Lestari Tbk has a turnover estimated between 100 to 200 million EURO as of 2024. It maintains a network of 50 to 99 selling points, largely supermarkets with supporting distribution infrastructure, making it a significant player in Indonesia's modern retail sector for food, beverages, and related products.