Real Germany

Established in 1992 following a merger between Divi, Basar, Continent, Estella, Plaza and Real-Kauf, Real is a German chain of hypermarkets offering an extensive range of food and non-food items. Previously owned by Metro, the business was acquired by the Luxembourg-based investor SCP Group.

Real consists of 276 hypermarkets as well as an online store. There are over 80000 references available in its shops.

Real achieved a turnover of € 7.4 billion in 2018 and three quarter of that revenue is from the sale of food items. There are 36000 people employed by the hypermarket chain.

Real offers products in the following categories:

Savory Grocery: oil, rice, vinegar, pasta, spices, etc.
Sweet Grocery: cereals, industrial pastries, coffee, tea, spreads, etc.
Drinks: soft drinks, spirits, beer, etc.
Dairy: cheese, eggs, milk, butter, etc.
Chilled & Fresh Food: charcuterie, fruits, vegetables, meat, etc.
Frozen Food: ready-meals, meat, poultry, seafood, desserts, etc.
Personal Care: hair care, oral care, face care, hygiene, etc.
Household: laundry care, cleaners, cleaning supplies, air freshener, etc.

Some of the brands provided by the company are Garnier, Nutella, Tulip, Pfanni, etc.

Real also offers products under its own brands which are:

Tip: around 1600 references in various categories
Real Quality: a range of food items such as sausages
Real Bio: a variety of organic products available at low prices
Wundrbarchen: a range of child care and clothing products
Every Day: a brand featuring food and non-food items

Real is certified by Fairtrade, MSC, ASC, FSC, PEFC, Blue Angel, QS, EU, GS, GDA and KAT.

The company has been working towards becoming a sustainable business. Real has been working on eliminating food waste by selling surpluses at a cheaper price and collaborating with Too Good To Go.

Furthermore, the company has stopped selling plastic bags and is focussing on reusable and recyclable packaging options.

Real’s online shop can be found on www.real.de