Real

Real is a retailer and wholesaler which was established in the year 2001 and is headquartered in Budapest, Hungary. 

The company operates 1,151 stores under the banner, Real and Real Point, across the country. Moreover, Real has 800+ franchise stores, 1000+ food trading partners and several C + C stores.

Known as the 6th largest retail chain, Real achieved a turnover of €1.17 billion in 2021 and employs more than 2500 people.

In 2021, Real was recognized as the Shop of the Year, Best rated in the supermarket category.

Real’s portfolio exceeds 10, 000 references in the food and non-food categories.

The retail group provides a wide assortment of products under the following categories:

• Sweet grocery
• Savory grocery
• Chilled & fresh
• Dairy
• Frozen
• Drinks
• Household
• Personal care

Over 500 suppliers and 600+ international and domestic brands partner with Real. It is noteworthy that Real sources high-quality products from local small producers as well.

Furthermore, Real owns a private label which goes by the company name itself and offers a bunch of grocery products as well as household and personal care goods.

Regarding logistics, Real owns more than 50 warehouses and 15 logistics centres.

Concerning social responsibility, Real launched the Real Little Heroes program to arrange for class trips for elementary schools.