Rema 1000 Norway

REMA 1000 is a Norwegian multinational no-frills soft-discount grocery chain headquartered in Oslo, Norway. It is fully owned by the Reitan Group (Reitangruppen), a major player in Scandinavian retail. The name REMA 1000 stands for "Reitan Mat" (Reitan Food), referring to founder Odd Reitan, while the "1000" highlights the original concept of offering only about one thousand carefully selected products.

The chain operates primarily in Norway and Denmark and has been expanding its footprint in the Nordic region, including acquisitions such as Lidl Norge's operations in Norway. REMA 1000 operates a franchise-based discount supermarket model characterized by offering a limited range of products in large quantities, marketed through semi-independent franchised stores.

As of recent data, REMA 1000 had around 868 shops across Norway and Denmark, with approximately 500 to 999 physical supermarket locations specifically in Norway. The chain's market share in the Norwegian grocery sector is significant, holding around 24.2% of total retail grocery revenue, making it a market leader ahead of its closest competitors.

REMA 1000 employs between 10,000 and 50,000 people in Norway, reflecting its extensive retail operations. The chain is widely recognized for its minimalistic store design and cost-saving practices, emphasizing functionality with slogans such as "The simple is often the best" (Norwegian: "Det enkle er ofte det beste"). Products are often displayed on crates or pallets to reduce costs, yet the stores maintain wide aisles and clear signage to enhance the shopping experience.

The company focuses mainly on food, drinks, and daily necessities, targeting consumers seeking good value in groceries via a limited but quality-driven product range. Its retail approach is similar to other European discounters like Aldi and Lidl but tailored to Norwegian and Danish market preferences.

Financially, REMA 1000's revenue is estimated around $2.3 billion USD (~2 billion EUR) as per recent reports, situating the company within the "1 to 10 billion" euro turnover category. No detailed breakdown by year is available, but estimates correspond to data between 2023 and 2025. The company is regarded as stable with a well-managed leverage position despite high competitive pressure in the Nordic grocery market.

The chain’s operations are primarily focused on supermarkets; it does not operate convenience stores, hypermarkets, warehouses, or cash & carry outlets under the REMA 1000 brand within Norway.