Retail inMotion

Founded in 2004, Retail Inmotion is an Irish business specialising in travel retail. Its headquarters is based in Dublin, Ireland. In 2016, the business became part of the LSG Group. The company offers products such as food and drinks to airlines, train and travel operators in the global marketplace. 

It is noteworthy that 10% of all aircraft in the world and 50% of European Airlines work with Retail Inmotion. Moreover, the firm’s clientele include Edelweiss, Ryanair, American Airlines, Icelandair, etc. The food service also manages 3 office locations in Dublin, Cologne and Dallas. 

Furthermore, in order to improve a passenger’s experience on board, the company provides unique training experience to engage and motivate the crew members. The training is done through videos, roadshows, test flights and online modules. 

In the financial year 2020, Retail Inmotion generated a turnover of € 26.2 million and employed 172 people. 

In addition, the business was honoured with “Best Onboard Snack- First/Business Class” award at the Onboard Hospitality Awards in 2020. 

Currently, the food service offers various products under the following categories:

• Drinks: water and soft drinks. 
• Wine and Spirits: beer, wine, spirits, etc. 
• Savoury Grocery: crisps and chips. 
• Sweet Grocery: chocolate, coffee, pastries, etc. 
• Frozen Food: french fries, breakfast pastries, burritos,etc. 
• Chilled & Fresh Food: sandwiches, wraps, baked goods, etc. 

The enterprise offers brands such as Kerrygold, Dr.Coy’s, Brave, Barilla, etc. 

Retail Inmotion also developed its own brands to meet customers’ demand in the travel retail industry. In fact, the company has an excellent knowledge and understanding of the market and collaborates closely with suppliers to provide the appropriate products. The firm helps in developing brands and designing packaging as well.

Retail Inmotion’s private labels include:

• Boxerchips: a brand of potato crisps
• Crumble & Co: a brand of sweet snacks
• SuprLid: a brand of freshly brewed ground coffee
• Saile & Sabga: a coffee brand

Additionally, the company’s buying team is responsible for sourcing the products and working directly with manufacturers and also with distributors. 

In order to maintain the highest standards of health and safety, the enterprise is certified by HACCP and BRC. 

Besides, the business handles its own logistics and operates 7 warehouses which are well-equipped to stock its products in the proper conditions. Each warehouse has 3 temperature zones to cater for frozen, chilled and ambient products. Moreover, Retail Inmotion uses sophisticated IT softwares like Vector OMS and WMS to manage the logistics effectively. 

The company also handles the delivery, relying on land, sea and air transportation. Retail Inmotion handles the delivery from its warehouses to the aircraft and all orders can be tracked. 

Concerning sustainability, the firm provides sustainable menus focusing on environmentally-friendly packaging and locally-sourced fresh ingredients.