Robinson Supermarket Philippines

Robinsons Supermarket is a leading supermarket chain in the Philippines, established in 1985 as the country's first mainstream supermarket focused on health and wellness. Operating as a subsidiary of Robinsons Retail Holdings, Inc., it ranks as the second largest supermarket chain with approximately 149 to 151 stores nationwide as of recent records.

The chain emphasizes fresh and healthy food options, clean hygienic stores, competitive prices, and excellent customer service, aligning with its vision to be the supermarket of choice for health-conscious shoppers. Its mission is to educate and empower customers in selecting food and products that promote healthy living, supported by initiatives like the 'I Love Wellness' campaign.

Robinsons Supermarket distinguishes itself through a 4-color tag system, where green-tagged products are certified as healthy and nutritious by the Food and Nutrition Research Institute (FNRI). It offers a dedicated health and wellness section with nutritious foods and an exclusive Healthy You product line, catering to customers seeking quality groceries in food, drinks, and related categories.

Stores feature locally sourced produce from smallholder farmers, fostering shared growth and sustainability. Shoppers benefit from affordable price points, accessible locations across Metro Manila, South Luzon, North Luzon, Visayas, and Mindanao, and organized shopping environments.

As part of Robinsons Retail Holdings, Inc., which reported consolidated sales exceeding 200 billion PHP in 2024 with the Food Division contributing 122 billion PHP, Robinsons Supermarket plays a key role in the group's food retailing segment. The parent company employs over 24,000 staff across its operations in the Philippines.

• Over 149 stores providing convenient access to fresh groceries and wellness products.
• Partnerships with FNRI for nutritional labeling and guidance.
• Focus on health-oriented retail, ideal for suppliers of food, beverages, and beauty essentials.

With a strong presence in key regions including Robinsons Butuan, Cagayan de Oro, Antique, Bacolod, and numerous Metro Manila locations like Don Antonio, Robinsons Supermarket continues to prioritize customer health and satisfaction, making it an attractive partner for manufacturers in the FMCG sector.