Roda

Roda is a prominent Serbian retail chain specializing in grocery and consumer goods, operating under the website roda.rs. Established in 1994 with its first store in Kula, Vojvodina, Roda has grown into a major player in the Serbian market, particularly known for its megamarkets designed for large family purchases.

The company began expanding from Vojvodina across Serbia, developing a network of hypermarkets that offer a wide range of **FMCG products** including food, beverages, household items, and beauty products. Roda positions itself as a destination for value-driven shopping with competitive pricing and extensive product assortments, appealing to families and bulk buyers.

Currently, Roda operates as part of the Fortenova Group's portfolio in Serbia, one of Mercator's brands, enhancing its positive price perception among consumers. It maintains a strong presence with hypermarkets strategically located throughout the country, focusing on convenience and quality in everyday essentials.

With reported revenue around $412 million (approximately €380 million), Roda demonstrates robust financial performance in the competitive retail sector.Its employee base exceeds 2,500, supporting operations in sales, logistics, and customer service across Serbia.

• Key strengths include expansive store formats ideal for food and non-food categories.
• Emphasis on fresh produce, beverages, and personal care products.
• Established network serving urban and regional markets.

Roda's growth trajectory and market positioning make it an attractive partner for FMCG suppliers seeking reliable distribution channels in Serbia. The chain continues to prioritize customer satisfaction through quality offerings and efficient retail operations.