Rohlik

Rohlik Group, operating as Rohlik.cz in the Czech Republic, is a pioneering European e-grocery retailer founded in 2014 by Tomáš Čupr in Prague. Specializing in rapid online grocery delivery, the company has revolutionized food retail by combining advanced technology, automation, and customer-centric services to deliver fresh groceries, household essentials, and specialty products directly to consumers' doors.

Rohlik.cz offers an extensive assortment of over 20,000 products, including fruit & vegetables, chilled foods, meat & fish, bakery items, drinks, health & beauty products, and plant-based options. Customers in areas like Prague benefit from ultra-fast delivery—often within 60 minutes or precise 15-minute same-day slots—with a 100% satisfaction guarantee and free delivery on first orders over CZK 1,500. The platform emphasizes quality at fair prices, sourcing from farmers to leading supermarket brands, and has earned top awards as the best online food shop in 2024 with a 4.9/5 rating from over 124,000 reviews.

Key to its success are state-of-the-art fulfillment centers and warehouses, such as the expanded 3,200 m² facility in Brno and others supporting high-volume operations. These automated hubs enable Rohlik to process thousands of daily orders efficiently, with historical milestones including 1,000 orders per day by late 2015, 4,000 by 2017, and now over a million monthly across its markets. In the Czech Republic, Rohlik operates in 13 cities, leading e-grocery adoption—ranking the country third in Europe.

• Launched private labels like Dacello (e.g., premium ham produced by Le&Co), expanding opportunities for local producers into European markets.
• Introduced organic lines certified with EU organic logos and Czech BIO zebra trademarks.
• Own logistics with dedicated courier fleets for reliable, same-hour service.

Rohlik's model prioritizes profitability through AI, machine learning, robotics, and phased market entries, achieving positive EBITDA early and sustained growth. Recent €90 million EIB loan supports DACH and CEE expansion, digital infrastructure, and new facilities. As a Czech unicorn valued over $1 billion, Rohlik attracts suppliers with its scale, tech-driven efficiency, and focus on food, drinks, and beauty categories—delivering superior value in a competitive landscape.