Rohlik

Founded in 2014 by Marek Sacha and Tomas Cupr, Rohlik is one of the biggest online food stores in Europe with more than 17,000 items including common and special food. It is headquartered in Prague, Czech Republic. 

Moreover, the firm provides its services to more than 850,000 customers across 4 international markets. In 2021, Rohlik packed more than 8,372,887 orders. 

In the financial year 2020, the firm achieved a turnover of €300 million and employed 1500 people. Besides, the retailer had a market share of 65%-70% in 2021. Rohlik raised €190 million in 2021 as investment funds from companies like R2G, Enern, Quadrille Capital, etc. 

Moreover, the enterprise offers a wide assortment of products under the following categories: 

• Savoury grocery: pasta, canned tuna, flour, etc. 
• Sweet grocery: pastries, biscuits, cakes, etc. 
• Chilled & Fresh Food: fruits, vegetables, ready meals, etc. 
• Frozen: meat, pizza,vegetables, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: water, juices, soft drinks, etc. 
• Wine and spirits: beers, wines, whiskey, etc. 
• Personal care: perfumes, makeup, skincare, etc. 
• Household: detergents, toilet papers, air fresheners, etc. 

In addition, the firm offers solutions for consumers with specific food needs such as organic, gluten-free, lactose-free products. Its buying organisation consists of efficient team members to cater for these specific needs. It is noteworthy that each product category has a senior category manager to source for the best products. 

In addition, the online retailer offers various products under its own brands which are as follows: 

• Fjoru: a variety of fish products. 
• Miil: dedicated to dairy products. 

Furthermore, the business maintains the highest quality standards through its certifications such as ASC, MSC, organic, etc. 

With regards to its logistics chain, the firm operates its own distribution centres which have an automated storage and retrieval system. It also manages an emission-free urban fleet which is environmentally friendly. 

Concerning sustainability, the company launched carbon neutral dairy products under its own brand in order to provide information about the CO2 emissions associated with it. Moreover, Rohlik offers a sustainable fish assortment and is focused on eco and user-friendly packaging. 

The retailer is planning to develop its business further therefore it will be launching in Romania, Italy and Spain under the Sezamo brand in 2022. Further, Rohlik’s goal is to reach 2.5 million customers in the future. 

The company’s online shop can be accessed on: https://www.rohlik.cz/vitejte