Rose & Caramel Ltd

At Rose & Caramel, we drive incremental growth within self-tanning by solving real consumer pain points the category has historically overlooked. Our portfolio is built on innovation, performance, and inclusivity - from personalised self-tan shades for every skin tone and a unisex range, to high-performance self-tan removers suitable for all skin types. We believe self-tan should be effortless, inclusive, and results-driven - and our retail performance consistently proves it. As the global category leader in self-tan removal, we offer the world’s most extensive remover range, with nine proven, high-performing SKUs engineered to deliver visible results. Strong consumer demand, exceptional reviews, and consistent sell-through make this a proven retail winner. Our hero innovation, Purity Excel, is the world’s first 60-Second Self-Tan Remover and a powerful traffic driver - selling one unit every two minutes and rapidly becoming a non-negotiable staple for self-tan consumers. Every retail launch to date has delivered strong day-one sales, which have converted into long-term, high-performing partnerships. Purity Excel, in particular, has driven category uplift, increased basket spend, and reignited consumer engagement, bringing genuine innovation to a category that has seen little disruption. We are confident Rose & Caramel would deliver immediate impact both online and on shelf, offering a distinctive, high-performance range that attracts new shoppers, drives repeat purchase, and adds meaningful, incremental value to the self-tan category.