Massimiliano Minorini

SAME BUT DIFFERENT does not aim to be only a brand of beauty products, but a way of being, of expressing oneself and being out of the box. The idea starts from the story of its creator, Massimiliano Minorini.

Massimiliano has worked in the world of beauty for many years, collaborating with a number of italian cosmetic companies. After years in the sector, he has decided to create a brand that can express the desire to rebel against the standards imposed by society and stereotyped beauty.

In addition, motivated by the desire to reveal his past marked by abuse and bullying, he wants to help associations that can offer support to everyone who, like him, has been marked by these traumas.

Part of the revenue from this project will go to BULLI STOP, the italian association against bullying. Because everyone has the right to be and to look the way they want.

We are all the “same but different”