SECRET SKIN

Founded by Anisha Oberoi in 2020, Secret skin is an online retailer operating in the beauty industry. Its headquarters is based in Sharjah, United Arab Emirates. The e-commerce platform connects global brands to beauty consumers in the Middle East. 

In 2021, the firm gained recognition by Beacon Awards through the International Online Retailer of the Year award.

Moreover, the business provides a wide assortment of products in the personal care category which are as follows (not limited to): 

• Face cleanser
• Shampoo 
• Makeup 
• Fragrances 

In addition, the company offers various brands such as Rahua, Lola Lee, Amly, Odacite, etc. It is noteworthy that the products are ethically sourced with nature-derived ingredients. The products are cruelty-free, halal-friendly and gender-neutral.  

Furthermore, the business developed its own label “secret skin” which is recyclable. 

In relation to its logistics solutions, the retailer operates its own warehouse and partners with a third-party logistics company to conduct its deliveries. Moreover, the company promises same day delivery in UAE. 

Concerning sustainability, the firm encourages its customers to recycle their plastic bottles through its Eco-Rewards program.

In addition, the retailer wishes to expand its business in South East Asia starting with Singapore by 2023. The founder’s dream is to establish its headquarters in Singapore and to ship globally. 

The company's online shop can be accessed on: https://thesecretskin.com/