Selver

Selver AS is a leading Estonian retail chain specializing in supermarkets and hypermarkets, primarily offering food, beverages, and consumer goods. Established in 1995 with the opening of its first store, Punane Selver, in Tallinn's Lasnamäe district, the company has grown into a nationwide network operating across all counties of Estonia.

As a wholly-owned subsidiary of Tallinna Kaubamaja Grupp AS, Selver focuses on retail trade with a strong emphasis on food assortments from local Estonian producers alongside everyday consumer staples. The chain includes various store formats such as standard Selver supermarkets, smaller Selver ABC convenience stores, premium Delice locations, and specialized outlets like Solaris Food Store and Kadaka Cafe. Selver also operates a mobile store on Hiiumaa island and provides nationwide home delivery through its e-Selver online platform, making it the only grocery e-store covering all mainland Estonia and major islands.

Selver stores are strategically located at traffic hubs for customer convenience, featuring in-house Selver Kitchen sections with ready meals, salads, bakery products, desserts, and party foods. The company's product range prioritizes fresh food, drinks, and select beauty and personal care items, appealing to diverse shopping needs from quick convenience purchases to full weekly shops.

• Total sales area: Approximately 117,500 m² as of late 2022.
• Store network expansion: Plans for new stores in Pärnu and Jõelähtme in 2026, with no closures anticipated.
• Digital presence: e-Selver has been recognized for user-friendliness, winning awards like the Grand Prix at the Baltic e-Commerce Summit.

Selver maintains a significant market position in Estonia's supermarket sector, with a reported 17.3% share in earlier years, and continues active growth through acquisitions such as the 2020 purchase of ABC Supermarkets adding 16 Comarket stores, Delice locations, and Solaris Center. In 2022, the chain recorded 43.7 million customer purchases, reflecting strong consumer engagement.

Headquartered at Pärnu mnt 238, Tallinn, Selver AS engages in principal activities of non-specialized retail predominating in food, beverages, and tobacco, complemented by secondary operations in business support services and real estate management. Subsidiaries include Kulinaaria OÜ in Estonia for catering and SIA Selver in Latvia.