SimpleB

SimpleB LLC is an Azerbaijani importer, distributor and beauty retailer based in Baku, best known as the company behind Olivia Beauty & Care, one of Azerbaijan's fastest-growing multi-brand cosmetics and personal care retail chains. In international customs databases the business appears as "Olivia Cosmetics Simple B LLC", reflecting its dual role as the importing entity and the retail operator of the Olivia banner.

The Olivia Beauty & Care chain was established in 2022 and has expanded rapidly: the company's own store directory lists 48 stores across Azerbaijan, with the majority in Baku and further locations in Sumqayit, Ganja, Khirdalan, Lankaran, Shirvan, Shamkir, Barda, Masalli, Mardakan, Khachmaz, Shaki, Mingachevir and Goychay. Several outlets operate inside Bravo hypermarkets and shopping centres such as Ganjlik Mall and Crescent Mall, with stores typically open daily from 10:00 to 21:00 or later. Retail is complemented by the olivia.az online store, which offers rapid fulfilment including two-hour delivery in Baku for qualifying orders.

The assortment covers more than 200 brands across make-up, skincare, haircare, fragrance, body and bath, sun care, men's and children's products, and household care, including international names such as L'Oréal, Maybelline, Garnier, Nivea, Dove and Calvin Klein alongside a strong Korean beauty offer. The company sources original branded products from markets including Turkey, Italy, Poland, South Korea, the United Kingdom, Sweden and China, importing directly and managing warehouse-based distribution to feed its store network and eCommerce operation.

SimpleB is structured as a limited liability company under Azerbaijani law. While audited financials are not published, the scale of the 48-store network and national online operation indicates a mid-sized retail business employing an estimated workforce in the low hundreds across stores, logistics and head office. As a buyer, the company is focused on branded and niche cosmetics, perfumery, personal care and adjacent household FMCG lines that it can import exclusively or semi-exclusively and roll out across the Olivia chain and olivia.az, making it a relevant partner for beauty manufacturers seeking entry into the Azerbaijani market. Its combination of exclusive import capability, a nationwide physical footprint and fast eCommerce fulfilment gives suppliers a single route into both modern retail and online channels in the country, and the chain's presence inside major hypermarkets and shopping malls provides high-visibility placement for newly introduced brands.