Sisa

SISA stands for Societa Italiana Supermercati Associati and was founded in 1975 by a group of small traders aiming for joint purchases. Today, it is one of the largest  retail chains in Italy, with over 1000 members and 1558 points of sales.

By 2015, the corporate assets were estimated up to € 10,000,000.00 and has evolved to include several banners : IperSiSA, SISA Superstore, SISA, Issimo, and Italian Store and Quick.

The distribution centers are strategically located as follows covering the whole Italy:

• SISA South Center: Gricignanno di Aversa (CE)
• SISA Sicily: Carini (PA)
• Modugno platform: Modugno (BA)

In 2017 SISA Distribution centro sud was initiated replacing CE.DI SISA CENTRO SUD.

Sisa also provides its own brand under the name Sisa. The private labels cover a portfolio of categories:

• Drinks
• Household
• Personal care
• Frozen
• Chilled and fresh
• Savory grocery
• Sweet grocery

The retailer along with Sigma has organised a joint distribution company called D.IT Distribuzione Italiana. This cooperation is a mean for both partners to enhance their geographical presence and satisfy customers through developed synergies. D.IT will also ensure that Sigma and Sisa to develop their promotional and marketing activities while targeting local markets.

Differentiated sales strategies will also be brought up by the firm with focus on CRM and private brands positioning. It has been planned that the purchased stocks will be shared and each brand of both partners will have their own growth strategy, communication and promotion.

In fact, 2 new Cos have been set up : one in Campania region and one in Apulia. The new group plans to acquire approximately 3% of the national market share with a turnover of €4 billion