Snuggs

About Us

Snuggs is Europe's No. 1 period underwear brand - the first reusable femcare category to consistently outperform disposables on retail velocity. With offices in London, Berlin and Prague, we hold dominant market share across DACH, CEE, the Netherlands, Belgium, and Austria, and are expanding in the UK, Iberia and CEE.

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Key Facts

• 3.5M+ pieces sold | 1,000,000+ customers | 40%+ repeat purchase rate within 12 months
• Listed in 4,500+ doors across 6 countries
• Proven retail velocity: ~1 pcs/SKU/store/week (2× category average) — up to 8 pcs/SKU/store/week in promotional events
• Retail RSP for branded range: €17.99–€48 | RSP for private label: €10.99–€19.99 | 
• Existing partners: Etos, Kruidvat, DM, Bipa, Rossmann, Lidl, Poiesz, DA

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Product Categories

• Period Underwear – e.g., Classic, Brief, Hugger, Basics, Iconic
• Period Swimwear
• Reusable Incontinence Underwear
• Private Label (Period underwear & Female and Male Incontinence solutions)

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Retail Experience & Performance

• Proven rotation: ~1pcs/SKU/store/week - 2× category average in multiple markets 
  •  Grocery retail case study, best-in-class in-out performance
    •         4 promo events across 166 stores | avg. 76% sellout within 10 days | full sellout within 4 weeks
      •         92,000 pieces sold | avg. 23,000 pieces per event | velocity of 8 pcs/SKU/store/week
• 40%+ repeat purchase rate within 12 months - exceptionally high for a category still in consumer education phase
• In key markets, Snuggs is synonymous with period underwear (like “Kleenex” in tissues)
• Full launch activation support: in-store POS, staff training, influencer marketing, OOH, optional TV

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Marketing & Brand Strength

• 107K+ Instagram followers | 200+ influencer collaborations/month with the top influencers
• 360° marketing: influencers, Meta Ads, OOH, TV
• 2025 partner of Manchester City Women’s Football

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Product & Technology

• Snuggs-label: ethically made in Europe | control over the supply chain | RRP range €17.9–48
• Private Label: produced inside + outside Europe | OEKO-TEX® certified | RRP range €10.99–19.99
• Technology leadership: thinnest and most absorbent on the market – 2× capacity & 30× breathability vs. competitors
• Incontinence: patent-pending, unique innovation outperforming all other reusable products
• Materials: Cotton, Recycled Nylon, Tencel, Recycled Polyester
• Independently tested in various consumer tests, eg, Süddeutsche Zeitung, Konsument.at

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Sustainability

• 3.5× lower environmental impact than pads/tampons (verified Life Cycle Assessment)
• Recycled and recyclable materials throughout the entire supply chain

Our packaging is built around a simple rule: no plastic. We use recyclable materials, primarily cardboard, sourced through a European supply chain that meets EU packaging regulation. - No single-use plastic: no poly bags, plastic tape, or laminated windows across primary packaging - Material: cartons made from FSC-certified cardboard - Paper-based labels - Supply chain: suppliers based within the EU, keeping transport distances and associated emissions low - Sizing: cartons sized to product dimensions, minimizing material use and shipping volume