Snuggs

About UsSnuggs is Europe's No. 1 period underwear brand - the first reusable femcare category to consistently outperform disposables on retail velocity. With offices in London, Berlin, Amsterdam, and Prague, we hold dominant market share across DACH, CEE, the Netherlands, Belgium, and Austria, and are expanding in the UK and Nordics. ________________________________Key Facts

• 3.5M+ pieces sold | 1,000,000+ customers | 40%+ repeat purchase rate within 12 months
• Listed in 4,500+ doors across 6 countries
• Proven retail velocity: ~1 pcs/SKU/store/week (2× category average) — up to 8 pcs/SKU/store/week in promotional events
• Retail RSP range: €10.99–€48 | 
• Existing partners: Etos, Kruidvat, DM, Bipa, Rossmann, Lidl, Poiesz, DA

________________________________Product Categories

• Period Underwear – e.g., Classic, Brief, Hugger, Basics, Iconic
• Period Swimwear
• Reusable Incontinence Underwear
• Private Label (Period underwear & Female and Male Incontinence solutions)

_______________________________Retail Experience & Performance

• Proven rotation: ~1pcs/SKU/store/week - 2× category average in multiple markets 
  •   Lidl Slovakia 2025 example, best-in-class in-out performance
  •          4 promo events across 166 stores | avg. 76% sellout within 10 days | full sellout within 4 weeks
  •          92,000 pieces sold | avg. 23,000 pieces per event | velocity of 8 pcs/SKU/store/week
• 40%+ repeat purchase rate within 12 months - exceptionally high for a category still in consumer education phase
• In key markets, Snuggs is synonymous with period underwear (like “Kleenex” in tissues)
• Full launch activation support: in-store POS, staff training, influencer marketing, OOH, optional TV

________________________________Marketing & Brand Strength

• 107K+ Instagram followers | 200+ influencer collaborations/month with the top influencers
• 360° marketing: influencers, Meta Ads, OOH, TV
• 2025 partner of Manchester City Women’s Football

________________________________Product & Technology

• Snuggs-label: ethically made in Europe | control over the supply chain | RRP range €20–48
• Private Label: produced inside + outside Europe | OEKO-TEX® certified | RRP range €10.99–20
• Technology leadership: thinnest and most absorbent on the market – 2× capacity & 30× breathability vs. competitors
• Incontinence: patent-pending, unique innovation outperforming all other reusable products
• Materials: Cotton, Recycled Nylon, Tencel, Recycled Polyester
• Independently tested in various consumer tests, eg, Süddeutsche Zeitung, Konsument.at

________________________________Sustainability

• 3.5× lower environmental impact than pads/tampons (verified Life Cycle Assessment)
• Recycled and recyclable materials throughout the entire supply chain