Sok Marketler Ticaret

Founded by Migros in 1995, Sok Marketler Ticaret is a chain of retail discount stores. Its headquarters is based in Istanbul, Turkey. Sok Marketler Ticaret is the main competitor of discounters BIM and A101. 

As of June 2022, the business operated a total of 9,858 discount stores in 81 provinces across the country. Moreover, it also launched a mobile application “Cepte Sok” which allows customers to place their orders online. 

In the financial year 2021, Sok Marketler Ticaret achieved a turnover of €1.5 billion and employed 39,659 people. 

Moreover, the business offers a wide assortment of products in the following categories: 

• Savoury grocery: rice, biscuits, pulses, etc. 
• Sweet grocery: sweets, snacks, coffee, etc. 
• Drinks: juices, water, fizzy drinks, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Chilled & fresh: meat, seafood, fruits, etc. 
• Frozen: seafood, ice creams, vegetables, etc.
• Personal care: deodorants, moisturisers, perfumes, etc. 
• Household: detergents, air fresheners, bin bags, etc.  

Brands such as Cif, NIvea, Milka, Schweppes and many others are endorsed by the firm. 

Sok Marketler Ticaret developed its own brands known as (non-exhaustive list):

• Mis: A brand which includes dairy products, fruit juices and ice creams. 
• Piyale: This brand includes products such as soups, pastas, flour, etc. 
• Mintax: A brand dedicated to household cleaning products. 
• Ebru: This brand consists of products such as liquid soaps, wet towels, cologne, etc. 
• Tempo: This brand is dedicated to a range of biscuits. 
• Lio: A line of olives and olive oils. 

The discounter maintains the highest quality standards as its exclusive brands are in accordance with BRC, AIB, IFS and FSSC 22000. 

Pertaining to its logistics solutions, the firm operates a total of 31 distribution centres and has a fleet of 1,000 electric motor vehicles to ensure deliveries. 

The retail chain launched a free home delivery service for customers who order from its mobile application in 2020. It is noteworthy that the delivery takes place within the same day. 

In May 2022, the firm announced that it witnessed a 60% growth rate in the first quarter of 2022. 

With regards to sustainability, the business protects the environment by using environmentally friendly products with low environmental impact.