SOL RETAIL

Established in 2011 by Barry Tong, Sol Retail is an online retailer specialising in health and beauty products. Its headquarters is based in Swan Valley, England. The company supports sales on Amazon, eBay, Sephora and many other e-commerce platforms. 

Sol Retail works directly and exclusively with more than 120 trusted brands and sells in Europe as well as in North America, Japan and Australia. 

What qualities are we seeking? 

No matter how much we aspire to collaborate with various brands, our primary focus is on the people behind those brands. We firmly believe in the value of working with genuinely nice individuals, as harmonious partnerships depend on it. Additionally, we are looking for brands with significant potential. To pique our interest, your brand should possess unique qualities, compelling USPs that justify the recommended retail price, impressive assets, and the potential to achieve sales exceeding £1 million in partnership with us. It's crucial that your brand complies with global standards, is market-ready, and boasts a well-crafted social media and marketing strategy. 

If your brand is already actively selling on these platforms and has achieved a £1 million+ status, you must be geared up to triple your sales within a two-year period. A robust inventory system is essential, ensuring that we always have your products readily available. 

No matter the size of your brand, we eagerly anticipate the opportunity to connect with you and explore the global possibilities together. 

Regarding our business model, we typically prefer direct partnerships with brands rather than intermediaries like distributors, although exceptions can be considered. Our exclusive focus is on branded products, aligning with our approach and vision for collaboration. 

 Who is Sol Retail? 

 We are among the world's largest online marketplace retailers, specializing in the Health & Beauty sector. Sol Retail proudly collaborates with over 100 top-tier beauty brands, operating exclusively within 3rd party marketplaces. Our distinctive approach involves direct purchases from brands, setting us apart from traditional distributors. We actively drive global sales in partnership with our brands, ensuring complete control of their presence on prominent platforms such as Amazon, Walmart.com, Sephora UK, Tik Tok UK and many others. 

Achieving Brand Control: At Sol Retail, we exercise comprehensive control over all aspects of your brand on these global platforms. This encompasses creative content, SEO optimization, brand protection, inventory management, global logistics, advertising, promotions, and much more. 

Global Reach: With a staggering 11 + billion monthly interactions, we extend our reach on the following platforms: 

Amazon (UK, DE, FR, IT, ES, PL, BE, SE, NL, USA, CA, AUS, JP, SG, UAE) 

Walmart.com (USA) 

Tik Tok (UK) 

Sephora (UK) 

eBay (UK) 

We continually expand our partnerships with new platforms, ensuring this list continues to grow over time. 

Our Unique Approach: We stand out as a distinct entity, neither an agency nor a conventional seller on these platforms. Sol Retail partners with brands to grant them complete control over their presence on 3rd party platforms without the burden of day-to-day management. We handle every aspect needed for global success while ensuring you retain the brand authority you desire. We understand the importance of your brand's presence on these platforms, often a concern for established distribution relationships. Partnering with us fosters healthy relationships as we safeguard your brand’s integrity while collaboratively driving global sales. 

A Company Built on Integrity: Our founders, Barry and Katy, initiated this company with a mere ten-pound note. To this day, we have not sought loans, investments, cash injections, or overdrafts, and yet we employ over 40 dedicated staff, steadily progressing toward a £50 million milestone. Such achievement is impossible without unwavering integrity. 

Brand Responsibilities: The brand's role is straightforward – deliver your products to a single location, and we'll take care of the rest. Regular communication with your Account Manager, whether through video calls, in-person meetings, or a blend of both, is tailored to your preferences. Providing us with high-quality brand assets and treating us as an extension of your team is all that's required. Sit back and witness the magic unfold.