Sonae Portugal

Sonae is the largest Portuguese company which was established in 1985 and is headquartered in Matosinhos, Portugal. 

It comprises 1,343 stores. 

In the financial year 2021, it reported a turnover of  €5.36 billion. 

The company also offers online shops.

Sonae Portugal operates its grocery retail business, Continente, under the following banners:

• Continente: Continente is a chain of hypermarkets founded in 1985.
• Continente Modelo: a chain of large supermarkets
• Continente Bom Dia: this is the proximity supermarket format for Continente
• Meu Super: a chain of small proximity stores

It offers a variety of products under different categories such as:     

• Sweet grocery: biscuits, chocolate, cookies, etc.
• Savory grocery: rice, pasta, bread, etc. 
• Fresh and chilled: vegetables, salmon, fruits, etc.      
• Frozen: meat, seafood, pizza, etc.
• Dairy: Milk, butter, yogurt, etc. 
• Drinks: juice, water, carbonated soft drinks, etc.  
• Household: kitchen towels, toilet paper, detergents, etc.   
• Personal care: dental care, shampoo, shower gel, etc.     
• Wine and spirits: beer, wine, whiskey, etc.

Sonae’s own brands portfolio consists of:

• A wide range of Continente for food and non-food budget-ranged categories (usually 20% cheaper than the category leader),
• 75 Continente Biológico SKU’s, for organic range,
• Cabaz Frescos, dedicated to the chilled & fresh category. 
• Zu, is a line especially created for pet care. 

In 2016, Sonae strengthened its presence in the health and wellness market by acquiring the organic supermarket chain Amor Bio and Go Natural.

Sonae owns Wells, a chain of para-pharmacies and the coffee shop chain, Bagga. 

The firm also acquired Note!, a bookstore chain, Zu, dedicated to pet care that also offers veterinary services and Maxmat, a chain of DIY stores. 

The business opened 64 company-operated stores in 2021, including 12 Continente Bom Dia proximity stores.

When it comes to its logistics, it consists of 5 depots. Every year it distributes over 300 million boxes around 1.300 stores in Portugal.

It also invested €50 million in the new Sonae MC Distribution Centre building situated in Azambuja.  

One of its online shops can be accessed on: https://www.continente.pt/