Steinhoff International

Steinhoff is a global retailer with over 12,000 stores in more than 30 countries providing even an online shopping space. Providing daily products at competitive prices, the retail group deals mainly with brands. In fact, the products are classified into general goods and household items.

The firm also supports retail stores and has a good supply chain as well as 2.5 million sqaure meters of warehouse spaces. Moreover, the company has 26 manufacturing plants and 150,000 containers are shipped annually.

Furthermore, some of its distribution channels include the following:

• Harveys
• Poundland
• Pep & co
• Poco
• Conforama

Steinhoff has operations in 4 continents, providing a portfolio of retail brands;

• Best & less
• Dunns
• Flash
• Harris Scarfe
• John Craig
• Mozi
• etc

The retail group invested in its African chains so as to be on a higher level with regards to developed market businesses. In 2017, the group noticed a 48% increase in the group’s sales resulting to 14.9 billion euros. In terms of geographic revenue segmentation, Europe ended with 52% which means 737 million euros of sales, Africa with 27% representing 4 billion euros, the United States had 15% entitled with 2.2 billion euros and 6% (1 billion euros for Australasia).