Super Viva

Super Viva is a discount supermarket chain operating in Kosovo, headquartered in Pristina. It has built its reputation on low prices and has been described by consumers as one of the cheapest supermarket operators in the market.

The company runs a national network of around 27 supermarkets spread across Kosovo, giving it a substantial physical footprint for a domestic discount retailer and steady coverage of the country's key shopping areas.

Its stores are located in towns and cities throughout the country, including Pristina, Fushe Kosove, Ferizaj, Suhareke, Prizren, Rahovec, Xerxe, Lipjan, Gjakove and Gjilan, covering many of Kosovo's main population centres and their surrounding areas.

As a discount grocery operator, Super Viva focuses on a broad everyday assortment of food, beverages, household goods and personal-care products offered at competitive prices, targeting value-conscious shoppers looking to stretch their household budgets.

The chain has continued to invest in its retail estate, including the development of large, modern supermarket formats intended to raise the standard of grocery shopping in the country and support further expansion of its network.

With its expanding national network and clear price-led positioning, Super Viva is an attractive partner for food, beverage, beauty and household manufacturers seeking wide-reaching retail distribution in Kosovo's grocery market.