Sustaina Srl

DESIGNING SUSTAINABLE COSMETICS EXPERIENCES

WHY SUSTAINA?

Sustainability in beauty means taking into account the complete production process, from designing a beauty ritual, to sourcing, to packaging solutions and production and recycling. We are coming from more than 30 years of experience into the Cosmetic Business with a target highly  sensitive towards our Planet and we aim to reach an ultimate low environmental impact production with:

• Less or No plastic • Less waste • Less shipping pollution • Natural ingredients And we study new solutions to: • Stop shipping water inside cosmetic products around the world • Have a low water & energy consumption during production process • Design light weight primary packaging to reduce shipping pollution • Prefer concentrated product formulations to reduce product consumption and consequently gross product weight • Sustainable secondary packaging solutions

 

FOCUS ON NATURAL INGREDIENTS: OUR NO GO LIST What does 99%natural reallymean?

Focus on naturalingredients: our NO GO list is made by more than 22 elements banned like sodium benzoate, pentylene glycol, nickel, silicone occlusive agents and many others of common use on the market.

Moreover we LOVE colours….That’s why we don’t ADD colours!“We believe that color in nature has its precise meaning, and this is why wenever use synthetic dyes.”Not using synthetic dyes in theproduction process makes it important to follow the production steps manually with great care.

WATER FOOTPRINT AND CARBON FOOTPRINT

Water footprint (WF), a concept developed by researcher Hoekstra, is an important indicator in the footprint family together with the carbon and the ecological footprint indicators. We take into consideration the whole product life cycle from sourcing to usage and disposal and consider the green water, the blue water and the grey water footprints. lue water footprint of anhydrous products is much lower than a traditional formulation thanks to the low consumption of water in the production stages, while grey water is lower thanks to the lower quantity of product that is assimilated by the environment.

ZERO WATER COSMETICS = ZERO PLASTIC SOLUTIONS Waterless products have a better stability and need less preservative strategies since in waterless formulations bacteria and molds find a very difficult environment for growth. Usually they also have a longer shelf life resulting in less waste. Anhydrous products are formulations that can include a higher percentage of active principles than traditional cosmetic formulations (in the inci list “aqua” is usually the first ingredient meaning it can count up to 90% in a gel formulation, 70% in a cream formulation and 70% in a shampoo of the total of ingredients). Not basing our formulations on water enables us to develop surprising paper packaging creating sustainable retail Zero Plastic Zones.