T.LeClerc - Paris

• The Origine & history of La Maison Théophile LeClerc – PARIS -

 1881. Théophile Leclerc, an avant-garde pharmacist produces a dermophile rice powder in his pharmacy in the Madeleine district in Paris. It's a revolution because during the Belle Époque, women powdered everything: from their skin to their hair to their gloves. Also a painter in his spare time and passionate about art, he perfectly masters the subtlety of nuances. The pharmacist thus declined his powder in 16 colors at a time when all the others were white. Very quickly, this soft, fine, vegan and clean rice powder enclosed in a brushed aluminum case that has become legendary, is torn apart. And the pharmacist becomes a real complexion expert. Almost a century and a half later, the Théophile Leclerc house remains true to its origins. Expert in color, she is now enriched with a wide range of makeup for the complexion, eyes, lips and beauty accessories.

• Company mission, vision & values

1881 -> 2023

Building on their shared passion for cosmetics and make up and driven by a desire for independence, Frédéric Poux and Laetitia Chevallier-Poux bought T. Leclerc, a cosmetics brand created in 1881 by a pharmacist. Already present in 10 countries, The entrepreneurial Couple, wishes to promote the authentic know-how of the French house throughout the world. And because today more than ever, digital is an integral part of our lives, they have brought the experience of the complexion wheel up to date. The expertise of the founding pharmacist is now accessible on all smartphones thanks to an ingenious algorithm. This immerses consumers in an experience that is both high-tech and ancestral and allows them to find the ideal powder or the right combination that perfectly suits their skin tone. And that's just the beginning

« We have a heritage to defend »

Frédéric Poux et Laetitia Chevallier-Poux