Tira Beauty India

Tira Beauty India, operating as Tira Beauty Limited, is a Mumbai-based beauty retail platform launched by Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited. Incorporated on December 1, 2021, Tira offers a comprehensive online shopping experience for beauty and personal care products, curating offerings from both global and homegrown brands.

The platform specializes in makeup, skincare, haircare, fragrances, and related accessories, catering to diverse customer preferences with authentic products directly sourced from brands. Tira emphasizes effortless browsing, accurate product information, swift checkout, free shipping on orders above ₹299, certified beauty advisors for consultations, and easy returns. Its collections include newly launched cosmetics, super ingredients-focused items, and specialized tools like face massagers and derma rollers under brands such as House of Beauty.

Inspired by the goddess Rati, symbolizing love, passion, and beauty, Tira aims to empower customers to explore and express their unique sense of beauty for every mood and occasion. The company collaborates with international brands for exclusive experiences, such as the Huda Beauty pop-up in New Delhi in May 2025 for the Easy Bake Setting Spray launch, attracting beauty enthusiasts and creators.

Headquartered at 4th Floor, Court House, Lokmanya Tilak Marg, Dhobi Talao, Mumbai 400002, India, Tira focuses on organized retail in the beauty sector.Key features include 100% authentic products, expert guidance on skin prep, primers, foundations, and makeup application tailored to skin types.

• Wide range of makeup brushes, tools, concealers, blushes, highlighters, and lip products.
• Guidance for beginners on safe online purchasing and product selection based on skin texture, type, and tone.
• Hydrating formulas recommended for dry skin, alongside luminous and matte options.

For manufacturers and suppliers, Tira represents a dynamic platform within India's growing beauty market, partnering with premium brands to reach discerning consumers seeking quality cosmetics, skincare, and haircare solutions.