Topbrands Europe

Founded in 2002 by Bert Boersema in the Netherlands, Topbrands is a distributor of household and cosmetic products as well as a brand developer. Moreover, Topbrands also develops products for licensed labels. Topbrands also offer repackaging, ranslation nd labelling services.

At present, Topbrands operates offices in France, Germany as well as Scandinavia. Since 2016, the company launched its B2B webshop. Furthermore, Topbrands also has its own showroom. 

The company offers around 40 million references from over 200 brands. 

Topbrands achieved a turnover of € 200 million in 2018 and employs over 150 people.

Topbrands offers products in the following categories:

• Personal Care: cosmetics, face care, hair care, fragrances, etc.

• Household: detergents, laundry care, cleaners, etc. 

Topbrands distributes products from various A-list brands. Some of these brands are Ariel, Aax, L’Oreal, etc.

Topbrands also develops brands for its clients, keeping in mind all their demands and requirements. Topbrands handles everything from the design to the conception of the product along with the marketing and distribution. Topbrands has developed brands such as Sence Beauty, Coconut Care and Fashion Professional. 

Topbrands has also developed lines of products for licensed brands such as Barbie or The Smurfs. 

Topbrands handles all the logistics. The company can stock up to 60000 pallets in its warehouse. Furthermore, it operates 30 loading docks. The firm uses an ERP system to effectively manage its logistics.

UPDATES ON TOPBRANDS EUROPE ON 04/08/2020

For 2020 Topbrands Europe is sourcing products in the following categories:

• Personal Care: haircare, hygiene, makeup, skincare, oral care, etc.
• Household: shoe care, cleaners, air freshener, etc. 

The company is interested in products for private labels.