Tradehouse

Tradehouse is a prominent player in the Baltic region, specializing in the importation and distribution of beauty products. Founded with a humble beginning, the company has grown significantly over two decades to become one of the largest importers and distributors of professional beauty products. Tradehouse operates both wholesale and retail businesses, catering to beauty professionals and consumers alike. The company is known for its comprehensive product range, which includes over 100,000 beauty items across more than 700 brands.

Tradehouse's operations span across Estonia and Latvia, with multiple physical stores in these countries. The company's retail strategy focuses on beauty and personal care products, appealing to a young and trendy market. Recently, Tradehouse has expanded its offerings to include a sexual wellness category, reflecting its commitment to innovation and customer needs.

Tradehouse's acquisition of Scandinavian Brands has further enhanced its presence in the region, particularly in the realm of high-quality beauty and cosmetics products. The company participates in international trade shows to stay updated on the latest trends in the beauty industry.

Moreover, Tradehouse supports various community initiatives, such as sports scholarships and health programs, demonstrating its commitment to social responsibility.