TROPIC MALOPRODAJA

Tropic Maloprodaja is a leading Bosnian retail chain headquartered in Banja Luka, Bosnia and Herzegovina. Founded in 1986, it has grown to become one of the most successful domestic retailers in the country, primarily specializing in food, beverages, and personal care products.

The company operates approximately 80 supermarkets nationwide, along with an e-commerce platform accessible at https://eshop.tropic.ba/. Tropic Maloprodaja offers a wide assortment of products across various categories, including chilled and fresh items such as fruits, vegetables, and meats; wine and spirits including wines, rums, and beers; savory and sweet grocery items; dairy products; frozen goods; beverages; household consumables like toilet rolls and detergents; and personal care products covering sanitary pads, toothpaste, and deodorants.

The retailer endorses numerous well-known brands, such as Milka, Toblerone, Kitkat, Nescafe, Elseve, Colgate, and Persil, and also markets its own private label brand, “Volim”, featuring diverse products including salads, pastas, meat, eggs, ice creams, and biscuits.

Tropic Maloprodaja employs between 1,000 and 4,999 people in Bosnia and Herzegovina. Its annual turnover exceeds €400 million as of 2025, reflecting the firm's significant market presence. The company maintains a network of supermarkets supported by distribution centers and warehouses to manage supply chain and inventory efficiently.

As a retail company focused on grocery and FMCG sectors, Tropic Maloprodaja emphasizes quality product range and customer accessibility through physical stores and online shopping, making it a key player in Bosnia’s retail landscape.